Thriving in creative chaos, one beautifully messy project at a time.

INTEGRATED COMMUNICATION

The campaign "Porno-Babe," is a project which addresses the serious issue of sharenting. Sharenting refers to the practice of parents sharing photos of their children online, often neglecting their privacy. With over 75% of parents publishing data about their children and many having followers they do not know, this is a pressing concern. This campaign for the Federal Ministry of the Interior and Community aims to warn parents about the potential dangers of sharing children's pictures on the internet. By combining erotic images with baby photos posted online into collages, "Porno-Babe" uses shocking visuals to highlight how such images can be misused. This provocative approach is designed to draw attention to the serious consequences and encourage parents to think twice before sharing their children's images online.

Print Campaign:
"Your children, your responsibility: Protect their privacy, don't let it get lost on the internet."
"Your children, your responsibility: Protect their privacy, don't let it get lost on the internet."
Boundless freedom, endless danger: Every click has consequences.
Boundless freedom, endless danger: Every click has consequences.
"Pictures tell stories, but some should remain private. The pictures of your children do not belong on the internet."
"Pictures tell stories, but some should remain private. The pictures of your children do not belong on the internet."
Landingpage & Social Media: 
A dedicated landing page promotes the campaign extensively, highlighting the seriousness of the issue with solid facts.
To increase reach, Instagram ads are launched. A developed algorithm confronts parents with the images they have posted of their children. The algorithm allows us to filter the user's account for child photos and replace them with a question mark. If the user hasn't posted any pictures of their children, the question mark remains, serving as a warning of what could happen if they do upload such images.
"Over 75% of all parents share their children's data online. Artificial intelligence now allows the creation of images based on user preferences."
"Over 75% of all parents share their children's data online. Artificial intelligence now allows the creation of images based on user preferences."
"This could be your child."
"This could be your child."
Movie Concept: 
A commercial that will be broadcast in cinemas and on public TV channels. It is an excerpt from an erotic film, shot from the man's perspective. During the act, the woman looks over her shoulder and instead of her face, you see a photo of a child. This drives the man into orgasmic ecstasy.
↑Back to Top