PRINT CAMPAIGN FOR AUTAN

Every summer, students from the 4th to the 6th semester embark on a study trip, typically to Italy or France. During these five days, we are divided into groups and tasked with creating a three-motive print campaign for a selected brand. This year, the chosen brand was Autan mosquito spray. Our group focused on the unique benefit of Autan: it makes users "invisible to mosquitoes." The concept behind our campaign was that mosquitoes lose their sense of orientation when Autan is used. We developed three creative motives to illustrate this idea and effectively communicate the product's effectiveness. This project provided a fantastic opportunity to combine creativity with practical marketing skills in a real-world setting.